And the men described the most desirable gifts for February 23
On the eve of February 23, experts set out to find out what women and men would like to receive as a gift themselves, and what they themselves intend to give to the opposite sex. The juxtaposition of expectations and intentions shocked not only marketers but also psychologists. The ladies also named the level of men’s salaries, which they consider sufficient for Russia.
“It seems that after what has been experienced over the past year, no one has any time for romance,” summarize the experts of the company that studied the “gift” supply and demand. – A year ago, many more men and women were ready to enjoy pleasant trinkets, but now most want to receive money as a gift. Moreover, both men and women are ready to accept such a gift in any form – cash, bank transfer, even cryptocurrency.
The poll, which covered more than 1000 people across the country, showed that the absolute majority of men (41%) expect money as a gift on February 23rd. And not only from wives and lovers, but also from relatives and colleagues. At the same time, according to the survey, only 24% of women intend to give banknotes in any form to men on Defender of the Fatherland Day. That is, half of the men are doomed to disappointment.
In second place in terms of desirability among the stronger sex are household appliances and household tools, 29% of respondents will be happy with them. But only 17% of respondents are ready to give their men such equipment.
The third most popular male desire, expressed by 25% of the male audience, is smartphones and other digital gadgets. But alas, his fair sex is not going to exercise at all! According to the survey, in addition to the above, the rest of the donors will present cosmetics and perfumery to their defenders (32%), despite the fact that 22% of the male audience remembered these very products as the most undesirable to receive as a gift on February 23. Less than perfumes, men dream only of flowers (32% of respondents named bouquets as the most unwelcome gifts), postcards (25% do not want to receive them) and soft toys (20% of the surveyed men do not want them).
Gentlemen will be a little bit comforted by 28% of the donors who are going to give them strong alcohol on men’s day (although they themselves (36% of the respondents) called alcohol the most unfortunate gift for any holiday, “showing a lack of imagination and indifference.”
Meanwhile, on the eve of the men’s holiday, the banking sector asked women how much a man should earn? And then for men, how much are they willing to bring home to make their beloved happy? The survey involved about 1,000 Russians aged 18-65 from cities with a population of more than 100 thousand people.
The majority of Russian women (45%) named the “fork” from 80 to 150 thousand rubles a month as the amount that would be “enough to support a family”. 48% of men agreed with them.
30% of women promised to be satisfied with a monthly male salary of 40-80 thousand rubles, and this position suited 24% of Russian men.
As rates rise, there is more consensus. For a normal existence of 16% of the female audience, their breadwinner must earn from 150 to 300 thousand rubles a month. 17% of the male audience agree with them.
6% of beautiful ladies can be satisfied only with a salary of a loved one from 300-500 thousand rubles a month. And 8% of the stronger sex are ready for this.
The majority of women (56%) are sure that maintaining a family is a man’s responsibility. 42% of men have nothing against this.
– When the majority of the desire to receive significantly exceeds the desire to give, this indicates a crisis, – said sociopsychologist Maxim Leskov. – And not only and not so much about the financial one, but about the crisis of social ties and relations, when the vector shifts towards the consumer approach to one’s neighbor. Usually, such a transition occurs during periods of instability and also goes hand in hand with a mismatch between expectations and opportunities – both your own and your partner’s. Something similar already happened to society in the 90s and in most cases led to disappointment – either in a partner, or in their ability to get what they want, or in both at once. But, apparently, the time has come for us to once again make sure from our own experience that mutual support is much more constructive than the consumer approach.